ROOM 1015 CHERRY PUNK EAU DE PARFUM

10:45 a.m. - she’s always late. Sipping her CHERRY coke mixed with port, this spiky MIMOSA in army boots opens the Westwood’s shop at King’s Road. You would wait for an hour just to see her swirling around with the new vinyl records, this seditionary VIOLET in a spray-painted LEATHER jacket. Lost in a sweet reverie, her lipstick burns your skin, the JASMINE-white frills of her blouse gives you the hint of romance...but don’t get it wrong - maybe this “SEX” (the store created by Vivienne Westwood and Malcolm McLaren) is for the rebels, but it still sells. “7 pounds for the “Pistols”, no coins, please.” God save this Queen.

430 King’s Road, London, this is where it all begins. Cool kids with bleached hair swapping rare vinyl records. Distressed denim, hand-painted leather, latex, tartans, prints that would make your parents blush and lock you in the house for the whole summer… Did Punk invent fashion or fashion invented Punk? From underground clubs to the national TV, Punk always had its own style, its own press (fanzines), its own movies, its own poetry...So we figured it should have its own fragrance. Loud like the rehearsal in the room without sound isolation. Powerful like youth riot but still sweet and romantic - the idealism of adolescence wrapped in a heavy leather jacket.” Dr. Mike

Head Note: Cherry, Saffron, Sichuan Pepper

Heart Note: Violet, Jasmine Absolute, Mimosa

Base Note: Patchouli, Tonka Bean, Black Leather

Perfumer: Jérôme Epinette